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content strategy

content strategy

Many people we train have never seen a content strategy.

In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for them. In either case, we’ve found it useful to show a fictitious example of a content strategy.  That way, people know what they are aiming for.

To sell or not to sell

We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself.

Massive warning about this blog post

I have totally made this up and it is a summary. It’s just to give you an idea of some of the headings and what we may include in those sections. Every strategy we do is very, very different but this, hopefully, will give you an idea.

Note about square brackets

If a word or phrase is in square brackets, [like this] it means there is a note to you, dear reader or that it is meant to be a link. As this is a fictitious example, there is nothing to actually link to.

Type one: content strategy with sell

This is a hybrid document. We use this when we want to show the reason and purpose of the content strategy as well as the detail. We generally use it when we are providing an organisation with a strategy for the first time. The second version we use have the same headings, just less detail of current processes and why the changes are happening.

 

Many people we train have never seen a content strategy.

In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for them. In either case, we’ve found it useful to show a fictitious example of a content strategy.  That way, people know what they are aiming for.

To sell or not to sell

We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself.

Massive warning about this blog post

I have totally made this up and it is a summary. It’s just to give you an idea of some of the headings and what we may include in those sections. Every strategy we do is very, very different but this, hopefully, will give you an idea.

Note about square brackets

If a word or phrase is in square brackets, [like this] it means there is a note to you, dear reader or that it is meant to be a link. As this is a fictitious example, there is nothing to actually link to.

Type one: content strategy with sell

This is a hybrid document. We use this when we want to show the reason and purpose of the content strategy as well as the detail. We generally use it when we are providing an organisation with a strategy for the first time. The second version we use have the same headings, just less detail of current processes and why the changes are happening.

 

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